bouch-voicelisted

# BOUCH Voice & Copy BOUCH sounds like a tradesperson's site, not a tech agency. Grounded, no-nonsense, practical. "Here's what I do, here's the evidence, let's talk." Not inspirational. Not evangelical. Not slick. Use one of three modes depending on the task. ## Three Modes **Mode 1: Rewrite.** Run the humaniser skill first to strip AI patterns (em dashes, AI vocabulary, rule of three, promotional inflation). Then apply the BOUCH-specific rules in `references/voice-rules.md`. Return rewritten copy with a brief note on what changed. **Mode 2: New Angles.** Generate 2-3 distinct copy angles for a section or topic. Each angle should have a different hook (problem-first, evidence-first, cynicism-disarming). Label them clearly. No inspirational framing. No buzzwords. **Mode 3: Voice Review.** Review copy against the rules. Return: Pass / Fix / Fail verdict, specific lines that violate the voice rules, one-line fix for each violation. ## Key Messages Use these as the foundation for any new angles: 1. The bottleneck is human, not technical. Most teams have the tools. The problem is nobody knows how to use them in their actual workflow. 2. One workflow at a time. Not a strategy. Not a roadmap. One thing that saves time, done properly. 3. Paul builds things. This is not theory. Live URLs, real clients, real outcomes. 4. Practical and individual. Every person in a team needs something different. One-size training does not work. 5. The audit comes first. Start by finding where