media-forgemf-ugc-brieflisted

# media-forge:mf-ugc-brief Turn a product and an audience into a brief concrete enough that the next step has nothing left to invent. This is the entry point when there is no reference to copy — for reverse-engineering something that already works, use `[skill:mf-ugc-decode]`. ## Intent A UGC ad fails in the first second or not at all. Everything here exists to make that second earned rather than lucky: a specific person, doing a specific thing, for a reason the viewer recognises before they decide to keep watching. Generic input produces generic output, and the model cannot tell the difference. So the brief is not filled in silently — it is asked for, one question at a time, and a vague answer is pushed back on before it becomes a vague video. ## Ask before building One at a time, in this order. Stop and ask if the answer is thin. 1. **What is the product, and what does it visibly do?** Not the category — the observable change. "Blender" is a category; "ice becomes drinkable in nine seconds" is a shot. 2. **Who is talking, and why would they own this?** Not demographics. The situation that makes them credible: someone who just moved, someone whose knees hurt, someone who cooks at 1am. 3. **Where does this happen?** A named room beats an adjective. Bedroom at night, car in a parking lot, kitchen mid-mess. 4. **What is the single objection this ad answers?** Price, effort, skepticism, "I already have one". One. An ad that answers three answers none. 5.