media-forgemf-ugc-decodelisted
Install: claude install-skill produtoramaxvision/maxvision-utilities
# media-forge:mf-ugc-decode
Take something that already performs and extract the part that made it perform,
separated from the part that was just that product. Without a reference, use
`[skill:mf-ugc-brief]` instead.
## Intent
Most "remakes" copy the surface — same set, same shot, same cadence — and lose
the thing that worked, which is almost always a tension in the first two seconds.
The job is to name that tension explicitly, then rebuild it around a different
product rather than reskin the footage.
If the reference cannot be watched, say so and decode from the user's
description; do not narrate a video you have not seen.
## Decode in four passes
### 1. Hook — the first 3 seconds
- What is on screen at frame one, before any speech?
- What is unresolved? A scroll stops because something is incomplete: a mess, a
claim, an odd object, an interrupted action.
- When does the product first appear? Early product is an ad; late product is a
story that happens to sell.
### 2. Structure
Beat by beat, with timecodes. For each: what happens, what changes, why the
viewer stays. Mark the beat where attention would drop if it were removed — that
is the load-bearing one, and it is the one the remake must keep.
### 3. Performance
- Energy and pace, not personality adjectives.
- Where do they look — lens, off-camera, the product?
- What are the hands doing? UGC credibility lives in hands.
- Speech rhythm: continuous, or cut between sentences?
### 4. Camera and light
- Held h