funnel-playbooklisted

# Funnel Playbook Skill **Load before**: building, editing, or QAing any funnel page. --- ## Quick Reference ### Hook-Story-Offer (every page) 1. **Hook**: Lead with PAIN, not product. Be specific. Match traffic source temperature. 2. **Story**: Epiphany Bridge (backstory > wall > epiphany > framework > transformation) 3. **Offer**: The Stack (total value before price reveal, then actual price) --- ## Page Structure (Default Funnel) ``` 1. HERO (Required) - Eyebrow + headline (12 words max) + subhead (30 words max) + CTA + social proof strip 2. PROBLEM (Recommended) - Pain statement + 4-6 specific bullets in customer language 3. SOLUTION (Recommended) - Category creation ("not just another tool") + 3-5 highlights + product visual 4. FEATURES (Optional) - 3-6 benefit-led features with concrete outcomes 5. ROADMAP (Optional) - 3-6 phases Week 1 -> Month 3+, honest metrics only 6. SOCIAL PROOF (Recommended) - 2-3 testimonials (vehicle/internal/external objections), never fabricated 7. COMPARISON (Optional) - Only for "vs X" angles, honest feature-by-feature 8. PRICING (Required) - Price prominent, value stack, risk reversal (money-back guarantee) 9. FAQ (Required) - 5-8 items, ordered: price -> differentiation -> ease -> time -> guarantee 10. FINAL CTA (Required) - Closing headline + CTA button + guarantee restated + genuine urgency only ``` --- ## Copy Rules | Rule | Detail | |------|--------| | Reading level | 5th-7th grade (12.9% CVR vs 2.1% for jarg