content-strategylisted

Develop a content strategy covering editorial positioning, content pillars, formats, calendar, governance, and topical authority planning. Use this skill whenever the user wants to plan a content program, define content pillars, build an editorial calendar, structure topic clusters, set up content governance, or align content production with broader brand and SEO goals. Triggers on content strategy, content plan, editorial strategy, content pillars, content calendar, editorial calendar, topical authority, topic clusters, content governance, content roadmap, content production. Also triggers when the user is about to start producing content without a strategic plan.
rampstackco/claude-skills-starter · ★ 2 · Code & Development · score 81

Install: claude install-skill rampstackco/claude-skills-starter

# Content Strategy Plan what content to produce, why, when, and how. Stack-agnostic. Works for blogs, knowledge bases, marketing sites, newsletters, and product content surfaces. This skill is the strategic layer. Tactical execution sits in `content-and-copy`, `landing-page-copy`, and `email-sequences`. SEO-driven content planning sits in `seo-keyword`. This skill stitches those together into a coherent program. --- ## When to use - Planning a new content program or relaunching an existing one - Defining editorial positioning and content pillars - Building an editorial calendar - Structuring topic clusters and content hubs - Establishing content governance (review, approval, lifecycle) - Aligning content with broader brand and revenue goals ## When NOT to use - Writing specific content pieces (use `content-and-copy`) - Writing landing pages or sales copy (use `landing-page-copy`) - Writing email sequences (use `email-sequences`) - Pure keyword research (use `seo-keyword`, then return here for strategic planning) - Auditing existing content for keep/update/delete decisions (use `seo-content-audit`) --- ## Required inputs - Brand positioning and audience (from `brand-discovery` or `creative-brief`) - Business goals the content needs to serve (traffic, leads, brand authority, retention) - Existing content inventory (if any) - Keyword research output (from `seo-keyword`) if SEO-driven - Production capacity (writers, budget, cadence) If brand positioning is unclear, run