seo-keyword

# Keyword Research Find the queries worth ranking for, classify them by intent, cluster them into topics, and prioritize what to produce. Stack-agnostic. Tool-agnostic (works with any keyword tool). --- ## When to use - Starting a new site or content section - Planning a content calendar - Looking for ranking opportunities on an existing site - Understanding search intent before writing - Building topic clusters for internal linking - Identifying content gaps vs competitors ## When NOT to use - Optimizing a single page where the target query is already known (use `seo-onpage`) - Comparing your site to a competitor across many dimensions (use `seo-competitor`) - Auditing existing content for performance (use `seo-content-audit`) --- ## Required inputs - The site or topic area - The target audience and what they need - A keyword tool (Ahrefs, Semrush, Moz, Google Keyword Planner, or similar) OR access to search console for an existing site - Optional: 3 to 5 known competitors to seed the research If no tool is available, the skill still works using SERP inspection and search console data alone, but the volume estimates will be rough. --- ## The framework: 4 stages ### Stage 1: Discover Cast a wide net. Sources: - **Seed terms** from the brief or the user's vocabulary - **Competitor keywords** (any keyword tool will export these) - **Search console queries** for an existing site (find the page-1 and page-2 queries) - **Related searches and "People also ask"** in a...