competitive-researchlisted

# Competitive Research Perform structured competitive research and produce actionable intelligence artifacts stored in `strategy/competitive/`. ## Workflow 1. **Determine scope** — Ask the user: single competitor deep-dive, market landscape overview, feature comparison, gap analysis, or SWOT? 2. **Research** — Use web search/fetch to gather data from competitor websites, pricing pages, docs, changelogs, reviews (G2/Capterra), job postings, social media, community discussions, GitHub repos 3. **Analyze** — Apply the appropriate framework (see below) 4. **Save** — Write artifacts to `strategy/competitive/` 5. **Cross-reference** — Flag findings relevant to marketing (positioning gaps), engineering (feature gaps for roadmap), and business (pricing insights) ## Frameworks ### Competitor Profile Save to `strategy/competitive/competitors/[name].md`: - Overview, target market, product summary, pricing, strengths, weaknesses, recent moves, strategic direction, key differentiators vs SAM - Date-stamp all data points, cite sources, flag confidence levels (High/Medium/Low) ### Feature Parity Matrix Save to `strategy/competitive/feature-matrix.md`: - Grid of competitors x features with status: Yes / Partial / No / Planned / Unknown ### SWOT Analysis Strengths, Weaknesses, Opportunities, Threats — verified from evidence, not guesses. ### Positioning Map Save to `strategy/competitive/positioning-map.md`: - 2D plot on the two dimensions most relevant to buyer decisions - Propose dim