ad-creative-studiolisted
Install: claude install-skill redwoodmeridian/ranql-skills
# Ad Creative Studio
Turn intelligence into finished, on-brand ad creative — static images or video. This is where Ranql's analysis becomes actual ads the firm can run.
## Prerequisites (gather these first)
1. **Brand kit** — from `brand-kit-extractor` (colors, fonts, logo, imagery style, voice). If Canva has a saved Brand Kit, check `list-brand-kits` and prefer it.
2. **Competitor teardown** — from `competitor-ad-teardown` (proven winning angles + spin recommendations).
3. **Hook & CTA banks** — from `organic-content-analyzer` (proven language).
4. **Offer** — the firm's actual offer (free consult, no-fee-unless-we-win, a guarantee). Ask if unknown.
## The creative principle: spin, don't copy
Never clone a competitor's ad. Take the **proven structure** (a 90+-day winner's angle) and make it *better for this firm*: a sharper hook, stronger proof (their real results/awards), a better offer, and a format the market underuses. You're standing on what's proven and adding an edge. Legally and strategically: original creative, borrowed insight.
## Step 1 — Write the brief (before you touch Canva)
For each ad, decide:
- **Angle** — which proven angle, spun how (from the teardown's spin recommendations).
- **Hook / headline** — from the hook bank, sharpened for this firm. Punchier than their website voice.
- **Primary text / body** — the promise + proof + CTA. Match the brand voice.
- **CTA** — the conversion CTA (from the CTA bank).
- **Visual concept** — what's on the image: