pipeline-analysislisted
Install: claude install-skill risukisu/marketing-skills
# pipeline-analysis — RevOps funnel & conversion analysis
A deterministic engine (`compute_funnel.py`, stdlib only) plus a reporting workflow. Read
**`definitions.md`** (same folder): it is the source of truth for every metric. `campaign-report`
and `marketing-monthly` point at it rather than redefining metrics.
**Paths in this file.** `compute_funnel.py`, `definitions.md`, `references/…` are relative to
**this skill's folder**. Output paths come from the client pack, never from the current directory.
## Step 0 — Client context (every run, ask before reading)
The skill holds no company or CRM data and never uses any without the user's say-so.
1. List the candidate packs: `references/*-context.local.md` in this skill's folder (machine-local,
never shipped), plus anything in the launch directory that looks like reporting context
(`CLAUDE.md`, `AGENTS.md`, a `context/` folder, files named for pipeline, funnel, targets, or
earlier `*-pipeline-conversion-analysis.md` reports). Filenames only; read nothing yet.
2. Ask one question: use this pack / point me at another file / paste the ids / start with none.
Wait.
3. Read only what was approved. A pack supplies portal id, pipeline→funnel mapping, stage ids,
ticket stages, AM sources, targets, reason map, output root, house style. "None" means Step 1
must collect the ids by hand and the run stops at markdown with generic labels.
4. **No pack for this company yet?** Copy `references/context-pack.TEMPLATE.md` to