competitor-ad-teardownlisted

# Competitor Ad Teardown Competitor ad libraries are public, and almost everyone reads them wrong. They screenshot a few ads, note that "they use social proof", and produce a swipe file that changes nothing. The value is in two things people skip: **using how long an ad has been running as a proxy for whether it works**, and **turning the pattern into an opening for a different position** rather than a copy of theirs. ## Where the data comes from All public, all first-party disclosure — no scraping of private data, no impersonation: - **Meta Ad Library** (`facebook.com/ads/library`) — every active Meta ad, searchable by advertiser, with **start dates**. This is the richest source because of those dates. - **Google Ads Transparency Center** (`adstransparency.google.com`) — active Google/YouTube ads by advertiser and region, with date ranges. - **TikTok Creative Center**, **LinkedIn Ads Library** — same idea, varying detail. Ask the person for the competitor's **exact brand name or page**, their **market/region** (libraries are region-filtered and results differ), and **their own offer and positioning** — without that last piece you can describe what a competitor does but not what it means for them. If a browser tool is available, look the ads up directly. If not, ask the person to open the library and paste what they see, and tell them precisely what to capture: ad copy, format, start date, and the landing page it points to. ## How to read what you find ### Longevity