negative-keyword-builderlisted

# Negative Keyword Builder Adding negatives is easy. Adding negatives that block waste *without* silently killing converting traffic is the actual skill, and it's where most negative lists go wrong — someone blocks `cheap` because it appears in junk queries, not noticing that "cheap flights to lisbon" was their best converting query all quarter. Two things make a good negative list: the right **match type** (so one entry does the work of fifty), and a **safety check** against converting queries (so it doesn't cost more than it saves). ## Getting the data You need the full search terms report — not just the bad queries. **The converting queries are what makes the safety check possible**, so if someone pastes only the junk, ask for the complete export. 1. **Connected account** — pull search terms for the last 30–90 days. Longer is better here; a query that converted twice in 90 days still matters. 2. **File or paste** — CSV/TSV/Excel from *Google Ads → Campaigns → Insights & Reports → Search terms → download*. Skip Google's title rows and find the header row containing `Search term`. 3. **Already have verdicts** — if the `search-term-miner` skill (or the person) has already labeled terms to exclude, take that list but still ask for the full report to run the safety check. Also establish: which **campaigns** these apply to, and whether they use a **shared negative list** already. Adding to the wrong level is a common and confusing mistake. ## How to build the list ### 1.