brief-builderlisted

# Brief Builder Two things make AI content obvious: it sounds like nobody, and across a site it repeats itself, the same opening, the same client story, the same stat, over and over. This skill fixes both at the source, once per site, so the writing step inherits a voice and a memory of what's already been used. Run this first. Its output is loaded by every later step. ## Inputs (ask for whatever is missing) - **The domain** and what the business sells, in one line (required). - **Two or three pages that already sound right**, to sample the real voice. - *Optional:* the audience in plain terms (who actually reads this), and any existing articles, so the banks start populated. ## The method 1. **Capture the business once.** What it sells, to whom, the reader in plain terms (write for the non-expert buyer, not for SEO professionals), and the real buyer questions they'd type. Keep it as a record the other steps reuse, never re-derived per article. 2. **Set the voice defaults.** Write like you talk, read it aloud, and if it sounds stiff rewrite it. Vary sentence length on purpose (short 5-8 word lines mixed with 12-18). Never start three sentences in a row the same way. Paragraphs of 2-4 sentences. Opinionated expert sharing what actually works, "I" and "you", like explaining to a smart friend over coffee. Define a technical term on first use. Contractions always. Regular dashes, never em dashes. American English by default, UK spelling for buyer-facing local articles. 3.