outreach-research-passlisted

# Outreach Research Pass Cold email is dead and signal email works, but only if the system actually knows something. Most "AI outreach" writes the email and skips the part that makes personalisation true. The result is mail-merge with a thesaurus. This skill does the research, not the writing. It's the pass I run before any message exists: source by intent, stack the signals, score and pick one angle, and only then hand off to a writing step. The whole discipline is that personalisation is *downstream* of structured research, never freestyled. The thing it builds is a dossier a writing step consumes, not a draft. Run the pass, then stop. ## Inputs (ask for whatever is missing) - **Who you sell to** (required): the offer, and the buying profile of a fit. - **The raw input**: the prospects or the source you're pulling from (a search, a list, an export). - *Optional:* what paid enrichment costs you per lead, and any disqualifiers you already know. ## The method 1. **Gate on ICP first, and hard-skip.** Define the fit by *buying profile* — who they are, their size band, what they already use, who has authority — not by a topic-affinity proxy like "has posted about AI." Write the disqualifiers explicitly (wrong vertical, wrong size, a competitor's tool is their default answer) and skip those before spending a cent or a token on them. 2. **Engineer the intent into the source.** Don't scrape a generic list and hope to score intent back out of it. Search for the signal directl