blog-manager-soplisted

Static SOP document for the human blog manager running a hub-and-spoke publishing cycle for the product described in product-context.md. This is not an agentic skill. It is a reference document the blog manager reads to understand how the cluster system works, what publishes when, in what order, and how to handle exceptions. Trigger on phrases like "what's the publishing cycle", "how does the hub-and-spoke model work", "when should I publish post 4", "what's the SOP for clusters", "blog manager handbook", or any question about the operational publishing rhythm. The blog manager (whoever owns publishing on the team) consults this doc before every publish action.
rohitabrahamgeorge/seo-content-team · ★ 0 · AI & Automation · score 72

Install: claude install-skill rohitabrahamgeorge/seo-content-team

# Blog Manager SOP: Hub-and-Spoke Publishing Cycle This is the operational handbook for the human running content publishing for {{PRODUCT}}. It explains how a cluster moves from "written" to "published" to "tracked" to "optimized," what dependencies exist between posts, and how to handle the things that go wrong. Read this before publishing any cluster post. Re-read every time something feels off. ## Who this is for The content/blog manager (whoever owns publishing). This document assumes you have admin access to the {{PRODUCT}} blog CMS, the cluster Google Sheet, Google Search Console, and the cluster output folder where Claude has written posts. This document does not assume you're an SEO expert. It assumes you can follow steps and recognize when something needs escalation. ## What is hub-and-spoke? A cluster is one **pillar** post (the hub) plus 4 to 8 **spoke** posts that orbit it. Every spoke links to the pillar with descriptive anchor text, and the pillar links to every spoke. The result is a tightly bound graph that signals topical authority to Google and to AI engines (ChatGPT, Perplexity, Bing Copilot, etc.). A typical cluster has 8 posts: 1. **Pillar**: `In-depth: {{PRODUCT}} vs [Competitor]` (BOFU, the hub) 2. **Listicle**: `The most popular [Competitor] alternatives & competitors, compared` (MOFU) 3. **Migration guide**: `Migrate from [Competitor] to {{PRODUCT}}` (BOFU) 4. **Narrative**: `Why I switched from [Competitor] to {{PRODUCT}}` (TOFU/MOFU) 5. **