post-show-followup

# Post-Show Follow-up Generate tiered follow-up email sequences that convert trade show conversations into pipeline — sent within the critical 48-hour window when you're still fresh in their memory. ## Why This Matters 80% of trade show leads never get followed up. Of those that do, most get a generic "Great meeting you!" email that goes nowhere. This skill creates targeted sequences based on how warm the lead actually is. ## Workflow ### Step 1: Understand the Context Extract from the user's request: **Required:** - **Show name** (just completed or about to end) - **What they were showcasing / selling** **Helpful:** - **Lead tiers** — does the user already have a system? (e.g., hot/warm/cold, or A/B/C) - **Typical deal cycle** — quick transactional vs. 6-month enterprise - **CRM** they use (affects formatting and merge tags) - **Any specific conversations** they want to reference If the user just says "help me follow up after MEDICA", generate a complete 3-tier sequence with reasonable defaults. ### Step 2: Define Lead Tiers If the user doesn't have tiers, use this framework: **Tier 1 — Hot (had a real conversation, expressed clear interest)** - They asked about pricing, timeline, or next steps - You have a specific action item from the conversation - Follow-up within 24 hours **Tier 2 — Warm (good conversation, but exploratory)** - Showed interest but no concrete next step - Scanned badge, exchanged cards, asked questions - Follow-up within 48 hours **Tier 3 —...