listinggood-amazon-eu-localizationlisted

# Amazon EU Localization — DE / ES / FR / IT Machine-translating a US listing into German/French/Spanish/Italian is the #1 reason EU listings underperform. EU buyers expect **native** content, and EU law requires **specific markings**. This skill encodes operating experience from Alexis Leroy, a live EU apparel/footwear brand on DE/ES/FR/IT. ## When to Use Trigger when the user asks about: - Localizing / translating a listing for Germany, Spain, France, or Italy - Why an EU listing converts poorly vs the US version - EU compliance markings (CE, 欧代 / responsible person, WEEE, textile label) - German/French/Spanish/Italian keyword or title differences - Sizing, A9, or seasonality differences across EU marketplaces ## Workflow ### Step 1: Gather Marketplace Scope | Field | Required | Notes | |-------|----------|-------| | Source listing (US/UK or draft) | ✅ | Base content | | Target marketplaces | ✅ | DE / ES / FR / IT (can be multiple) | | Product type | ✅ | Drives marking + keyword rules | | Material composition (apparel) | ✅ for apparel | Needed for textile label | | Has EU Responsible Person? | ✅ | GPSR requirement (most non-food) | ### Step 2: Localization Rules by Dimension #### 2.1 Native Language — Non-Negotiable - Each marketplace MUST be written by a native or near-native speaker. Google-translate gibberish = low conversion + returns. - DE: long compound keywords ("wasserdichte winterjacke damen"), formal "Sie" tone. - FR: refined tone; avoid anglicisms where a