sales-audience-growthlisted
Install: claude install-skill sales-skills/sales
# Audience Growth
Help the user grow their email list or newsletter audience — lead magnets, content upgrades, cross-promotion networks, referral programs, social-to-email funnels, SEO-to-email capture, and opt-in optimization. This skill is tool-agnostic but includes platform-specific guidance.
## Step 1 — Gather context
If `references/learnings.md` exists, read it first for accumulated knowledge.
Ask the user:
1. **Where are you now?**
- A) Starting from zero — building a list for the first time
- B) Under 1,000 subscribers — early traction
- C) 1,000–10,000 subscribers — growing steadily
- D) 10,000+ subscribers — optimizing and scaling
2. **What growth channels are you using (or want to use)?**
- A) Organic content (blog, SEO, YouTube, podcast)
- B) Social media (Twitter/X, LinkedIn, Instagram, TikTok)
- C) Cross-promotion with other newsletters/creators
- D) Paid ads (Meta, Google, Twitter, sponsor swaps)
- E) Referral programs (subscribers recruit subscribers)
- F) Lead magnets / content upgrades
- G) Not sure — help me pick
3. **What's your niche/topic?** (helps tailor lead magnet and channel advice)
## Step 2 — Strategy and approach
### Growth channels ranked by cost and effort
| Channel | Cost | Effort | Speed | Best for |
|---|---|---|---|---|
| **Lead magnets** | Free–Low | Medium | Medium | Converting existing traffic |
| **Content upgrades** | Free | Medium | Medium | Blog/SEO traffic |
| **Cross-promotion** | Free | Lo