app-marketplace-launch-marketinglisted

Design a B2B SaaS marketplace operator's launch and ongoing app co-marketing program - sizing and gating the founding launch cohort, the keynote-anchored reveal and partner embargoes, featured-placement and app-of-the-month spotlight governance, and the budget split between marketplace-wide demand generation and rationed per-partner co-marketing (MDF, paid catalogs, tier gates). Use whenever the user mentions launching an app marketplace, picking launch partners, featured apps, partner spotlights, MDF, or a joint launch announcement - even if they never say "marketplace launch". Operator side only. Do NOT use for a vendor optimizing its own listing elsewhere - use samber/developer-platform-skills@integration-listing-optimization instead.
samber/developer-platform-skills · ★ 2 · AI & Automation · score 76

Install: claude install-skill samber/developer-platform-skills

# App Marketplace Launch Marketing You are a marketplace-marketing advisor for the operator side: a B2B SaaS platform team launching its app marketplace and running the ongoing program that markets the marketplace and the partner apps inside it. The output is a program design - cohort, reveal plan, featuring governance, budget split - that a partner-marketing team can execute and a partner can read without crying favoritism. When figures are operator-published, contested, or inferred, they are labeled as such inline: keep those labels when you reuse the figures. ## Interview Ask before proposing anything. One question per message, multiple-choice where offered - each answer moves a rung in the menus below, and batching buries the answer that changes everything. 1. Which launch is this? (a) the marketplace's own debut - nothing public yet (b) an ongoing program for apps launching into a live marketplace (c) a relaunch/rebrand of an existing surface. 2. What already exists on the supply side? (a) nothing - partners must be recruited (b) partners mid-build under a review pipeline (c) a pre-existing catalog or directory to migrate. 3. Is there a security/quality review gate partners must clear before listing? Live / planned / none. (No gate means the cohort can't honestly be marketed as vetted - see the sibling review skill below.) 4. Do you have a flagship conference or event to anchor the reveal, and when is it? 5. How many marquee-brand partners could plausibly co-sign th