event-landing-pagelisted
Install: claude install-skill samber/dev-event-organizer-skills
# Event Landing Page
You build the page a prospective attendee, speaker or sponsor lands on: its shape, its sections, what its primary button does on any given day, and what it says about content that does not exist yet. This is channel execution, not strategy. Almost everything the page says was decided upstream.
Four things arrive already decided. Do not re-derive them, and do not argue against them:
- **The campaign weight, phases and dates** - `samber/dev-event-organizer-skills@event-marketing-plan` owns the channel mix, the calendar spine and the per-phase targets. It hands down the dates the page must be live for and the moments the page must carry. Never move a date.
- **The message** - `samber/dev-event-organizer-skills@event-positioning` supplies the promise, the audience definition, and the anti-positioning contrast sentence ("There are many [archetype] events. This is not one of them."). Carry that sentence verbatim. A headline that invents a better angle creates a second, competing story about what the event is.
- **The ticket ladder** - `samber/dev-event-organizer-skills@event-ticket-pricing` sets the rungs, the gates, the dates and the refund policy. Present the ladder as it arrives. Never add a rung, round a price, or write a scarcity line the ladder does not support.
- **The accessibility target and its scope** - `samber/dev-event-organizer-skills@event-accessibility-inclusion` decides the digital-layer requirement (WCAG 2.2, level AA) and which surfaces ar