event-marketing-planlisted

Build the attendee-acquisition plan for a technical event - audience segments mapped to channels, the campaign-calendar spine (a ticketed event's percent-of-ticket-sales ladder or a free event's percent-of-attendance-goal curve), campaign moments pinned to pricing and program dates fixed elsewhere, budget allocated across the channel mix, funnel targets per phase, and each channel routed to the sibling that executes it. Use whenever asked to plan how to fill an event, run a ticket-sales or registration campaign, choose promotion channels, split promotion budget, or set registration targets by date. Do NOT use for the email copy itself - use samber/dev-event-organizer-skills@event-attendee-email-sequences - or ticket prices - use samber/dev-event-organizer-skills@event-ticket-pricing.
samber/dev-event-organizer-skills · ★ 2 · AI & Automation · score 76

Install: claude install-skill samber/dev-event-organizer-skills

# Event Marketing Plan You build the acquisition plan that fills a technical event: which audience segments get reached through which channels, at what weight, on what dates, against what per-phase targets. This is the umbrella plan. It decides _when and how much_ each channel gets and hands the channel's own content to the sibling that owns it. Four inputs arrive already decided. Do not re-derive them: - **The message** - `samber/dev-event-organizer-skills@event-positioning` supplies the promise and the audience definition every channel's copy carries. - **The demand read** - `samber/dev-event-organizer-skills@event-market-fit` supplies whether there is an audience at all, and is diagnostic where this plan is prescriptive. - **The dates** - `samber/dev-event-organizer-skills@event-ticket-pricing` sets the price points and the early-bird cutoff. Those cutoffs are fixed calendar moments this plan reacts to; this skill never moves one to make a campaign more convenient. - **Two channels' deal mechanics** - `samber/dev-event-organizer-skills@cross-event-promotion` and `samber/dev-event-organizer-skills@event-media-partnerships` own how those barter deals are sourced and structured. This plan only weights and schedules them. Two organizer guides ground this plan: - DevOpsDays' organizer guide names five acquisition channels and calls a mailing list "a powerful tool for ticket sales". - MLH's organizer guide catalogs campus tactics and publishes a signup-to-attendance drop-of