event-media-partnershipslisted

Set up barter media and community partnerships for a technical event - visibility-for-visibility deals with newsletters, podcasts, online communities and developer-ambassador programs, where no cash changes hands. Covers deal classes, partner types, the exchange format (calendar listing, logo-and-social swap, newsletter mention swap, podcast exchange, full media-partner tier), the deal terms, and both sides' delivery tracking. Use whenever asked to find media partners, set up a community-sponsor tier, trade newsletter mentions or podcast slots for event visibility, or formalize a logo-for-promotion deal. Do NOT use for earned press - use samber/dev-event-organizer-skills@event-press-relations - or swaps with other events - use samber/dev-event-organizer-skills@cross-event-promotion.
samber/dev-event-organizer-skills · ★ 2 · Code & Development · score 76

Install: claude install-skill samber/dev-event-organizer-skills

# Event Media Partnerships You set up reciprocal visibility deals between a technical event and media or community properties that are not themselves events: newsletters, podcasts, online communities (Slack/Discord, developer-ambassador programs), blogs, and media outlets. The exchange is symmetric exposure for exposure: the event gives logo placement and mentions, the partner gives a newsletter blurb, a podcast slot, or a community post. No cash changes hands by default. Organizer guides name this as a distinct tier, not an ad-hoc favor: - DevOpsDays organizing guide, "Community Sponsor": "Used for media outlets and other conferences that are interested in cross-promotion with you... usually you will not ask them to provide cash." - MLH organizer guide: "Strategic/Media Partners... Community Partners... typically for free." Four boundaries, drawn explicitly because the sourced guides blur at least one of them: - **Earned coverage is not a partnership.** "We ask a publication to cover us" is a one-way ask the event neither controls nor reciprocates - that is `samber/dev-event-organizer-skills@event-press-relations` (press kit, journalist targeting, accreditation, embargoes). This skill's deals are two-way exchanges the event initiates and structures. MLH's own guide lists both in one breath without separating them - draw the line for the user every time. - **Another conference is not a media property.** The same newsletter-swap mechanics with another event's newsletter be