cold-email-sequencelisted

# Cold Email Sequence Write a short outbound sequence that earns a reply by leading with the prospect's problem — not your product. ## When to use When opening conversations with a target account list, when current outreach gets ignored, or when launching a new outbound motion. ## Before you start 1. **Read the brand/product context first.** Pull the ICP and its single sharpest pain, plus the differentiator and one piece of proof, from `.agents/product-marketing.md`. If none exists, ask the user. 2. **Gather inputs:** who's being emailed (the role) and the relevance hook that triggered the outreach (a signal, an event, a shared context). If the account list / ICP isn't set, run `target-account-list` and `brand-product-context` first. 3. **Confirm the objective:** opening a conversation. (For nurturing existing leads, that's a lifecycle sequence — a different intent.) ## Method Anchor every email on one specific pain the role feels, and open in their world rather than with your company. One email, one idea, one low-friction ask. Keep each under ~90 words, plain text, written like a person — and vary the angle across touches instead of just bumping the thread. ## Workflow 1. **Anchor each email on one specific pain** the role feels. 2. **Give each one ask** — low-friction (a question, a small yes), not "book a 30-minute demo" on touch one. 3. **Keep it short** — 50–90 words, plain text, no jargon. 4. **Use proof sparingly** — one concrete outcome or number beats adject