content-repurposinglisted

# Content Repurposing Turn **one** pillar into a week or more of distribution. The expensive work — the research, the argument, the data — already happened; repurposing is how you get ten times the return on it. The move is to atomize the pillar into its reusable units, then adapt each one to how a given channel is actually read — not to paste the same paragraph everywhere. Every derivative makes one point, links back to the pillar, and reuses only what the source really says. ## When to use The user has a substantial asset — a report, a long blog post, a webinar, a case study, a data study — and needs to get a full slate of social, email, and short-form pieces out of it without writing everything from scratch. ## Before you start 1. **Read the brand/product context** (`.agents/product-marketing.md` / `.agents/aaj-brand.md`) for voice, ICP, and CTA. 2. **Have the pillar in front of you.** Repurposing is extraction, not invention — you can only atomize what's actually there. 3. **Know the channels and the goal.** Which platforms, and what each piece is for (traffic to the pillar, booked calls, list growth). 4. **The no-fabrication rule is non-negotiable.** Every statistic, quote, and claim in a derivative must come from the pillar or a source the pillar cites. Never sharpen a post by inventing a number — if it isn't in the source, it doesn't go in the derivative. ## Workflow 1. **Inventory the reusable units.** Pull from the pillar: the **core thesis** (one sentence), t