email-lifecycle-sequencelisted

# Email Lifecycle Sequence Build the automated emails that carry a user from signup to habit to expansion — and remove the ones quietly costing you. Lifecycle email is the highest-leverage owned channel most startups half-build: a welcome sequence written once in year one, an onboarding flow nobody has opened since, and no win-back at all. Two failures dominate. The first is **gaps** — no win-back means lapsed users are simply lost, and no expansion sequence means NRR depends entirely on sales. The second is **stacking** — three sequences that each look reasonable alone firing at the same new user, producing eleven emails in two weeks and a spike in unsubscribes. Both are visible in about a minute. Run the audit before writing anything. ## When to use The user is building, fixing, or auditing automated email — sequences, flows, drips, or triggered campaigns. For diagnosing *whether* churn is the problem, use `lifecycle-and-retention` first; this skill builds the fix once the diagnosis points at communication. ## Before you start 1. **Read the brand/product context** (`.agents/product-marketing.md`) for voice, audience, and the offer sequences should route toward. 2. **Find the activation moment.** The specific action that predicts a user sticks — the second project created, the first teammate invited, the first report run. Onboarding email that doesn't drive toward a named activation moment is just a product tour. 3. **List what already fires**, including anything tran