landing-page-brieflisted

# Landing Page Brief Turn an offer into a build-ready landing page spec — the sections, the message in each, the proof, and the CTAs — so a designer, developer, or page builder can execute without guessing. A good brief decides the page's job and the order of persuasion before a single pixel is placed. ## When to use The user is about to build (or rebuild) a landing page and needs the structure and copy direction first. ## Before you start 1. **Read the brand/product context** (`.agents/product-marketing.md` / `.agents/aaj-brand.md`) and reuse the positioning if it exists; otherwise pull it from the `positioning-statement` skill. 2. **Lock the page's one job** — the single conversion goal (signup, demo, purchase, lead) — and the one audience it speaks to. 3. **Gather** the core benefit, supporting benefits, proof (data, testimonials, logos), objections to overcome, and the competitive alternative. ## Workflow 1. **Define the through-line:** the single promise the whole page makes, derived from positioning. 2. **Lay out the sections** in persuasion order using the template in `resources/brief-template.md` (hero → proof → how it works → benefits → objection handling → final CTA). 3. **Write copy direction** for each section — the message and angle, not necessarily final words — plus the specific CTA. 4. **Place proof deliberately** near the claims it supports and the points of hesitation. 5. **Add conversion + SEO/GEO notes:** one primary action, minimal form, and the pa