marketing-budget-planninglisted

# Marketing Budget Planning Decide **how much** to spend on marketing overall — the question that comes before how to split it across channels. The answer is set by stage, model, growth ambition, and cash runway, expressed as a percentage of revenue and then divided across functions. ## When to use The user needs a total marketing budget or wants to check whether their current spend level is reasonable for their stage and model. ## Before you start 1. **Read the brand/product context** (`.agents/product-marketing.md` / `.agents/aaj-brand.md`) for model and stage, if present. 2. **Gather:** business model (B2B SaaS / ecommerce / services / marketplace), stage (pre-seed → mature), annual revenue (ARR or revenue), and growth ambition (conservative / balanced / aggressive). 3. **Have unit economics handy.** A budget is only affordable if the implied CAC clears LTV:CAC — run the `unit-economics` skill if unsure. ## Method Marketing spend as a share of revenue is **highest early and falls as you scale** (you're buying growth and learning), and varies by model (SaaS and marketplaces spend more than services). Growth ambition flexes it up or down; runway caps it. This produces a budget; affordability is confirmed against unit economics. ## Run the engine > Paths assume you installed with `npx skills add`. From a clone of this repo, use `skills/marketing-budget-planning/resources/…` instead. ```bash node .agents/skills/marketing-budget-planning/resources/budget-planner.js #