competitor-teardownlisted

# Competitor Teardown Skill Most competitive analysis is a wall of prose nobody acts on. This skill forces the landscape into a scored matrix and then answers the only three questions that matter: where do we win, where do we lose, and what is the wedge no one else can copy. ## When to use - Before writing positioning or homepage messaging. - Before a launch, to pick the angle competitors cannot easily counter. - When deals keep slipping to one competitor and you need to see the pattern. ## When NOT to use - For feature checklists to hand to product — this is about buyer-decision positioning, not a spec sheet. - With only your own opinion as input — score dimensions from real buyer evidence (reviews, sales-call notes, win/loss), not gut feel. ## Method 1. Pick the **dimensions a buyer actually decides on** (not every feature — the 5-8 that move a deal). 2. Score every player 0-5 on each dimension, from evidence. 3. The engine returns: - **Wins** — dimensions where you lead. - **Losses** — dimensions where a competitor leads you. - **Whitespace** — dimensions the whole category scores low on (own it before anyone does). - **Wedge** — the single dimension where you are strong and the field is weak: your sharpest positioning. ## Inputs ```json { "brand": "YourBrand", "competitors": ["Rival A", "Rival B"], "dimensions": [ {"name": "Time to value", "weight": 3, "scores": {"YourBrand": 5, "Rival A": 2, "Rival B": 3}} ] } ``` `weight` (1-3) reflects