ecommerce-conversion-auditlisted

Audits a D2C / eCommerce store for conversion leaks along the path to purchase and returns findings ranked by revenue impact. Takes a URL plus observed elements across the product page, cart, and checkout (imagery, price clarity, add-to-cart, guest checkout, steps, payment options, shipping surprises, reviews, returns, urgency, mobile) and returns P0/P1/P2 findings, each with what was found, why it costs revenue, a concrete fix, and how to measure it. Use before a store redesign, when the add-to-cart or checkout conversion rate is low, or to turn a store review into a prioritised action list. This is the D2C counterpart to the B2B website-conversion-audit skill.
saurabhshuklagrowisto/saurabh-ai-systems · ★ 0 · AI & Automation · score 70

Install: claude install-skill saurabhshuklagrowisto/saurabh-ai-systems

# eCommerce (D2C) Conversion Audit Skill The B2B audit optimises the path to a booked demo. This one optimises the path to a completed purchase — a different funnel entirely: product page, add-to-cart, and checkout, where most revenue leaks between "interested" and "paid." ## When to use - Before a store redesign, so effort goes where revenue actually leaks. - When traffic is healthy but add-to-cart or checkout completion is low. - To turn a store review into a ranked, measurable action list for a D2C brand. ## When NOT to use - For a B2B lead-gen / demo funnel — use the `website-conversion-audit` skill instead. - For pure site speed / Core Web Vitals — use Lighthouse; this assumes the store loads and looks at the buying funnel. ## Method: six D2C conversion pillars 1. **Product (PDP)** — imagery, benefit-led copy, price clarity. 2. **Cart** — is add-to-cart obvious and frictionless; is the cart easy to reach and edit. 3. **Checkout** — guest checkout, step count, payment options, no forced account creation. 4. **Cost transparency** — shipping and total shown early, not sprung at the final step (the #1 abandonment cause). 5. **Trust** — reviews on the PDP, visible returns policy, secure-payment badges. 6. **Urgency + Mobile** — scarcity/offers where honest, and a mobile-first experience (most D2C traffic is mobile). ## Severity - **P0** — directly blocks or leaks purchases now (broken checkout, no guest checkout, shipping surprise at the final step). - **P1** — meani