website-conversion-auditlisted

# Website Conversion Audit Skill Turns a subjective "this page feels off" into a scored, prioritised, measurable action list. Built from the buyer's point of view: the only question that matters is what stands between a qualified visitor and the action you want them to take. ## When to use - Before a redesign, so effort goes to the findings that actually move revenue. - When demo requests or sign-ups are lower than traffic justifies. - To turn an informal landing-page review into a ranked, defensible plan. ## When NOT to use - For pure performance/Core Web Vitals work — use Lighthouse/PageSpeed; this skill assumes the page loads fine and looks at the funnel. - For content/SEO ranking — this is about converting the visitor who already arrived. ## Method: five conversion pillars Every finding maps to one pillar and is scored by revenue impact, not effort: 1. **Clarity** — can a buyer tell what this is and who it is for within 5 seconds? 2. **CTA** — is the primary action obvious, singular, and low-friction? 3. **Form** — does the form ask only for what is needed, and can marketing route/score the lead? 4. **Trust** — is proof (logos, numbers, security) visible before the ask? 5. **Flow** — broken links, hidden assets, mobile breakage, dead ends. ## Severity - **P0** — directly blocks or leaks conversions right now (broken CTA, hidden primary asset, form that can't be routed). Fix this week. - **P1** — meaningful drag on conversion (weak hero, buried proof). Fix this m