product-marketinglisted

# Product Marketing Turn verified product and market evidence into a position people can understand, claims they can trust, a coordinated route to market, and a learning loop that can revise the choices. Keep product facts, positioning, message expression, and channel execution separately reviewable. ## Workflow 1. Define the decision and artifact: - positioning or segment choice - category decision - message or claim system - launch and sales-enablement plan - win/loss or adoption review 2. Establish the evidence boundary. Separate: - verified product behavior, constraints, and customer outcomes - observed customer situations, alternatives, language, and commitments - market and competitor facts with source and date - interpretations, assumptions, open questions, and unsupported claims Never fill a missing row with invented research, quotations, differentiation, market size, competitor behavior, or product certainty. 3. Keep four layers distinct: ```text product evidence -> market position -> message expression -> channel tactic ``` Do not use polished copy or channel response as retroactive proof that the product works or that the position is true. 4. Load only the matching route: - [Positioning and segmentation](references/positioning-and-segmentation.md) for target-segment choices, alternatives, category context, differentiation, positioning options, and the positioning brief. - [Messaging and proof](re