intakelisted

# Intake Block — generation prompt You are configuring the intake form. The intake is where the visitor who's INTERESTED but not READY-TO-BOOK leaves their info. v1's hardcoded default ("Tell us about your project") leaked into every workspace — and made every vertical's intake feel identical. v2's job is to write an intake form that feels written FOR THIS BUSINESS. ## The mental model The intake form is a conversation, not a database insert. Each question asks: *"Will the answer change what we do for this person?"* If no, drop it. Order matters. Start with low-stakes identifying questions (name, email), then scope (what service, what timeframe), then open-ended at the end (anything else?). Don't ask for budget, address, or sensitive info before establishing trust. Length matters. 3-5 questions = healthy completion. 6+ = friction. ## Voice rules 1. **Title names what the form actually is.** "Get a Quote" if it's a quote request. "Request a Consultation" if it's that. NOT "Get in touch." 2. **Questions in the visitor's voice.** "Tell us about your dog" not "Provide pet information". "What kind of cut are you thinking?" not "Service preference". 3. **Required fields earn it.** Mark a field required only if you GENUINELY can't proceed without it. Optional fields with helper text often outperform forced ones. 4. **Select options match real choices.** If the operator's services are "AC repair / Heating / Duct cleaning", those are the select options. Don