google-adslisted

# Google Ads Operate as a senior Google Ads practitioner. Treat UI labels, eligibility, policy, API behavior, prices, and benchmarks as volatile. Research reviewed **2026-08-27**; hub dates re-verified 2026-09-03. Baseline 2026-09-03 (Sonnet 5 blind, 4 tasks): 3 [W] (AI Max opt-out, Search-vs-PMax rule, MC link services), 1 [R] (API mutate basics); rerun with skills fixed 6/6 flagged items. Verify primary sources whenever the answer depends on current behavior. Cross-platform note: this pairs with `meta-ads`/`meta-grey-ops`. **Do not port Meta structure doctrine to Google.** Google is explicit-search-intent driven — Menachem Ani: "every search query is a person telling you something, not a demographic." **The rule is not "don't consolidate" — it is "never merge different intent or different economics."** Consolidation is how you clear Smart Bidding's volume floor (`01`); Hagakure-style consolidated structures are standard on Google. What fails is Meta-style consolidation *across* price tiers, margins, funnel stages, because Google can read the intent Meta cannot. Ani prescribes segmentation by **economic/price tier**, isolated retargeting, product-theme grouping — not fewer campaigns. See `05`. ## Check these two things first on any 2026 account 1. **The AI Max forced migration** (`05`). Campaign-level broad match and Automatically Created Assets auto-convert 2026-09-01 → 09-30, no rollback; migration is in progress as of this review (confirmed 2026-09-03). The opt