senior-buyer-opslisted

# Senior Buyer Ops The layer above the four adapters (buy / survive / count / measure): they tell you HOW; this tells you WHAT to decide as the person accountable for a portfolio and a team's numbers. Call the adapters in order; this file owns the decisions between them. Route by platform, then by layer: | Layer | Meta | Google | |---|---|---| | Buy mechanics | `meta-ads` | `google-ads` | | Infra / launch / survival | `meta-grey-ops` | `google-grey-ops` | | Retail data layer | — | `google-feed-ops` | **Scope: Meta (FB/IG) + Google Ads only** — no Microsoft Ads, TikTok, or other networks. Platform-agnostic: trackers/metrics → `tracker-ops` · is-a-result-real → `measurement-experimentation-ops` · portfolio & cadence → `references/01-portfolio-and-cadence.md` · creative production → `references/02-creative-ops.md` · funnel QA → `references/03-funnel-ops.md` · automated kill/scale rules that survive small samples → `references/04-automated-rules.md` · which automation pipe (API/MCP/CSV/Sheets) for agent vs human → `references/05-automation-channels.md` · platform is Google → also read `references/06-google-lane.md` (contract additions, structure-doctrine rationale, channel detail). **Do not port structure doctrine between platforms** — Google splits by intent and unit economics, not by campaign count; merging price tiers/funnel stages the way Meta rewards fails there (mechanics: `references/06-google-lane.md`). Before you scale or kill on a difference, confirm it's real, n