growth-opslisted
Product-led growth and customer-base growth for B2B SaaS. Use this skill for self-serve funnel work (activation, time-to-value, free trial vs freemium, PQL definition, in-product upgrade moments, sales-assist triggers), for the self-guided interactive product demo that runs in front of the login wall (demo portfolio and flow design, gated vs ungated policy, demo seed data and privacy, keeping a published demo in sync with the shipping product, step-level demo analytics), and for growing revenue from existing customers (adoption, expansion, churn-save, the self-serve cancel flow and failed-payment recovery, renewal marketing, net revenue retention). Also triggers on: PLG, product-led growth, activation, aha moment, time to value, free trial, freemium, PQL, product qualified lead, onboarding, self-serve, customer marketing, expansion revenue, upsell, cross-sell, churn, retention, NRR, renewal, cancel flow, cancellation flow, save offer, exit survey, pause subscription, dunning, failed payment recovery, involunt
shalintripathi/saas-marketing-agents · ★ 16 · AI & Automation · score 77
Install: claude install-skill shalintripathi/saas-marketing-agents
# Growth Operations
## Step 0 (always first): Load brand context
**Before producing any deliverable, look for a `brand-context.md` file** in the user's project root (also check `./.claude/brand-context.md` and `./docs/brand-context.md`). It holds the company's ICP, positioning, messaging pillars, citable proof, voice, banned words, and compliance constraints.
- **If it exists:** read it in full and treat it as binding for this run. Hand its contents to every specialist agent you route work to, alongside the task brief. Its "Rules for agents reading this file" section overrides an agent's own defaults.
- **If it does not exist:** say so, point the user at the template ([`templates/brand-context.md`](../../templates/brand-context.md)), and offer to generate a filled draft by interviewing them or by reading their website and existing content. Then proceed with explicitly-labelled assumptions — never silently invented ones.
**Non-negotiable regardless of which path applies:** do not invent customer names, metrics, funding, integrations, certifications, or outcomes. Only proof recorded in `brand-context.md` (or supplied directly in the request) may be used as fact. Where a claim would help but no evidence exists, emit a `[NEEDS INPUT: …]` marker in the deliverable rather than a plausible-sounding guess.
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## What This Is
Growth Operations owns the two revenue surfaces that sit outside the classic top-of-funnel: the **self-serve funnel inside the product** (signup → activa