partnerships-opslisted
Partner, channel, and ecosystem marketing for B2B SaaS — and the design of the partner program itself. Use this skill for co-marketing with technology alliances and channel partners, integration launches, joint campaigns and content, partner tiering and enablement, cloud-marketplace go-to-market (AWS, Azure, GCP listings, private offers, committed-spend drawdown), and for channel program architecture: whether to launch a partner program at all, which motions to run (referral, technology, services/SI, reseller), partner unit economics, margin and SPIF design, partner recruitment and certification ramp, and the rules of engagement that settle a contested deal. Also triggers on: partner marketing, co-marketing, channel, reseller, VAR, MSP, distributor, OEM, alliance, ecosystem, integration launch, marketplace listing, AWS Marketplace, private offer, MDF, joint webinar, co-branded, channel conflict, rules of engagement, deal registration, partner program design, should we build a partner program, partner economic
shalintripathi/saas-marketing-agents · ★ 14 · AI & Automation · score 77
Install: claude install-skill shalintripathi/saas-marketing-agents
# Partnerships Operations
## Step 0 (always first): Load brand context
**Before producing any deliverable, look for a `brand-context.md` file** in the user's project root (also check `./.claude/brand-context.md` and `./docs/brand-context.md`). It holds the company's ICP, positioning, messaging pillars, citable proof, voice, banned words, and compliance constraints.
- **If it exists:** read it in full and treat it as binding for this run. Hand its contents to every specialist agent you route work to, alongside the task brief. Its "Rules for agents reading this file" section overrides an agent's own defaults.
- **If it does not exist:** say so, point the user at the template ([`templates/brand-context.md`](../../templates/brand-context.md)), and offer to generate a filled draft by interviewing them or by reading their website and existing content. Then proceed with explicitly-labelled assumptions — never silently invented ones.
**Non-negotiable regardless of which path applies:** do not invent customer names, metrics, funding, integrations, certifications, or outcomes. Only proof recorded in `brand-context.md` (or supplied directly in the request) may be used as fact. Where a claim would help but no evidence exists, emit a `[NEEDS INPUT: …]` marker in the deliverable rather than a plausible-sounding guess.
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## What This Is
Partnerships Operations markets *with and through other companies* rather than directly to buyers. It covers technology alliances and integrations,