brand-launchpadlisted

# brand-launchpad Reusable launch playbook. Project-agnostic. One run produces a complete brand plan for any project (digital product shop, agency service, personal handle, SaaS, info product) saved to `Projects/<name>/brand/`. ## When to invoke - User asks to build/launch/strategize a brand for any project or themselves - User finishes building a product and asks how to get attention - User asks "what should I post" or "how do I grow [X]" - User mentions one of the 4 source thinkers (Caleb Ralston, Oren John, Harry Dry) - User says "brand kit", "content cadence", "positioning", "hero line" Do NOT invoke for: ad-account audits, ad copy generation, or one-off post drafting. ## How to invoke (universal call patterns) This skill is project-agnostic. It works for any of: - **Personal brand**: the user themselves, no specific project - **Studio brand**: anonymous or aliased handle that aggregates multiple projects - **Product brand**: one shipping product, SaaS, app, or info product - **Service brand**: agency, freelance offer, consulting practice - **Open-source / repo brand**: a library or framework with a maintainer - **Newsletter / podcast brand**: pure content asset, no product yet Invocation shapes the user can use: ``` build a brand for <project name> launch <project name> publicly make <project> a brand brand kit for <person or studio name> personal brand for me positioning strategy for <project> 30-day content plan for <project> ``` Default project resolution