fabius-mercatuslisted

fabius's go-to-market layer — how to make a thing's value legible and its next step obvious: positioning, the message-to-awareness match, proof over adjectives, a one-action funnel, copy that converts, channel fit, and a smallest-campaign launch loop. Use when writing the copy for a landing page, a launch, an ad, an email, a LinkedIn/X post, a cold outreach, a value proposition, or a pricing/positioning page (the page's visual build routes to fabius-decor; mercatus owns the message) — or when the user says "market this", "write copy", "position this", "name the benefit", "why isn't this converting?", "SEO", "rank on Google", "search visibility", or "show up in AI answers" (organic search and discoverability route here). The positioning canvas, the awareness-level table, and the high-converting copy structures live in references/marketing-playbook.md; the channel playbooks and swipe library live in references/channel-swipe-library.md, bundled and indexed by CORPUS.md, paged in on demand.
shear559/fabius · ★ 2 · AI & Automation · score 64

Install: claude install-skill shear559/fabius

# Fabius Mercatus — make the value legible, make the next step obvious *Mercatus* — the marketplace, the act of trade. Marketing is not decoration on a product; it is the product's value, made legible to the one person who needs it. Same Fabian stance: **scout the whole market, strike the single message that lands.** Lean applies here too — `fabius-parcus` owns prose-trim; this layer owns the moves that turn attention into action. ## 1. Positioning before a word of copy No headline until one sentence holds: > For **[who]** who **[need/struggle]**, **[product]** is the **[category]** that **[the one outcome]**. Unlike **[the alternative they use now]**, it **[the difference that matters]**. If you can't fill it, you're not ready to write — you're ready to ask (→ `fabius-disciplina`). Vague positioning is where every downstream word goes soft. ## 2. Match the message to the awareness level A reader arrives at one of five levels (Schwartz). Lead with the level the channel actually delivers — pitch the product to the product-aware, pitch the *problem* to the problem-aware: ``` unaware → name the problem they haven't named problem-aware → agitate it, then promise a path solution-aware → show your approach beats the others product-aware → the offer, the proof, the price most-aware → the deal and the deadline — get