copy-validatorlisted

# Copy Validator - Hook-Story-Offer Scorecard ## Overview Ruthlessly assess sales copy against Russell Brunson's Hook-Story-Offer framework combined with classic direct response principles. Score objectively, expose weak points, provide rewrites. **Brunson's Core Principle:** "The hook grabs them, the story connects them, the offer converts them." ## When This Activates - "validate my copy" - "rate my copy" / "rate my headline" - "is my copy good" - "why isn't my copy converting" - Checking copy before publishing - Landing page, email, or ad copy feedback ## The Framework: Hook-Story-Offer Scorecard ``` HOOK (Stop + Engage) → STORY (Connect + Believe) → OFFER (Desire + Act) ``` **Scoring Dimensions (6 total):** | Dimension | Weight | What It Measures | |-----------|--------|------------------| | Hook Power | 2x | Does the headline stop and engage? | | Story Resonance | 1.5x | Does the story create emotional connection? | | Proof Stacking | 1.5x | Is there enough evidence to believe? | | Offer Presentation | 2x | Is the offer clear and desirable? | | Urgency/Scarcity | 1x | Is there a reason to act NOW? | | CTA Strength | 1x | Is the call-to-action compelling and clear? | **Max Score:** 100 points ## Quick Workflow 1. **Gather copy** - Type, goal, audience, full text 2. **Score Hook** (0-10) - Stops scroll? Specific promise? Tension? 3. **Score Story** (0-10) - Origin story? Relatability? Transformation? 4. **Score Proof** (0-10) - Testimonials? Social proof? Belie