competitive-analysislisted
Install: claude install-skill sidchaudhary/gtm-skills
# The Competitor Dossier
Research a competitor from public sources and build a structured, comparable profile: a dossier, not a sales pitch.
> **Two modes.** Ask which is needed, or run both in sequence when the competitor in question sits
> inside a specific prospect's stack.
>
> - **Mode A, Competitor dossier.** Research one competitor from public sources and build the
> structured profile. Use when the user needs to understand a competitor properly.
> - **Mode B, Displacement angle.** Take a specific prospect's current tool stack and turn it into
> the inefficiency that configuration creates, two call questions, and an email hook. Use when a
> prospect's stack is known and a rep needs something to say about it.
>
> Mode B is stronger when Mode A has already run for the tool being displaced, because the
> limitation cited then has a real source behind it. Where it has not, Mode B is limited to what the
> stack data itself supports, which is usually a structural inefficiency rather than a product
> weakness. Say which is being claimed.
## Before you write
**Run the input list below before you write anything. If one of those inputs is missing, ask for
it and stop. Do not return a draft with a warning on it.**
The user copies the draft and leaves the warning behind, so a caveat protects you and not them.
**Ask at most THREE questions. Hard cap.** Before anything becomes a question, get it yourself:
read `.agents/product-context.md`, fetch the site or page they named,