email-campaignlisted
Install: claude install-skill sidchaudhary/gtm-skills
# The Campaign Engine
One skill for the three decisions that always travel together: what the campaign says, which channel
carries it, and whether it fires once or on a cadence. Splitting them produced campaigns designed
without their sending gates and cadences designed without the campaign.
> **Copy standard.** Read `references/outbound-copy-standards.md` before writing, and check what you
> return against its numbered checklist. Awareness-stage calibration, promise continuity, the proof
> ladder and the one-ask rule apply to every line here, on every channel.
## Before you write
**Run the input list below before you write anything. If one of those inputs is missing, ask for
it and stop. Do not return a draft with a warning on it.**
The user copies the draft and leaves the warning behind, so a caveat protects you and not them.
**Ask at most THREE questions. Hard cap.** Before anything becomes a question, get it yourself:
read `.agents/product-context.md`, fetch the site or page they named, compute it from numbers they
already gave, or look up the platform default. Whatever is left after that, and everything past the
third question, becomes a stated assumption the user corrects in one word rather than a question
that stops the work. Number them, and say what you will assume if one goes unanswered.
Check `.agents/product-context.md` first so you never ask for something already recorded there.
**Write it the way you would say it.** Read `references/house-rules.md` and appl