paid-media-auditlisted
Install: claude install-skill sidchaudhary/gtm-skills
# The Spend Waste Finder
Triage paid traffic spend to find which channels, campaigns, or audiences are wasting budget, and which layer of the business is actually responsible.
> **Input integrity.** Run the checks in `references/data-input-integrity.md` before computing
> anything, and report what they found. Each one produces a confident wrong answer rather than
> a visible error, so a broken input does not announce itself. Spend and revenue almost always come from different systems on different timezone conventions, which is exactly how ROAS gets misattributed daily. Align them or aggregate to a period where the boundary stops mattering.
> Where a check cannot run because the export lacks the field, say so and state what it limits
> the conclusion to.
## Before you write
**Run the input list below before you write anything. If one of those inputs is missing, ask for
it and stop. Do not return a draft with a warning on it.**
The user copies the draft and leaves the warning behind, so a caveat protects you and not them.
**Ask at most THREE questions. Hard cap.** Before anything becomes a question, get it yourself:
read `.agents/product-context.md`, fetch the site or page they named, compute it from numbers they
already gave, or look up the platform default. Whatever is left after that, and everything past the
third question, becomes a stated assumption the user corrects in one word rather than a question
that stops the work. Number them, and say what you will assume if on