promotional-campaignslisted

Builds a promotional campaign per social channel from what is actually working in the market for similar products, and measures whether a promotion that already ran added real profit or just pulled demand forward (baseline-versus-promo-versus-recovery). Use to design a promo grounded in live competitor and market activity, or to grade one after a sale ends, a promo calendar is about to repeat, discount codes are leaking, or revenue rose while profit stayed flat. Boundary: `pricing-strategy` (Experimentation Lead) designs standing pricing tiers and price points; this designs and measures time-boxed promotions.
sidchaudhary/gtm-skills · ★ 1 · AI & Automation · score 74

Install: claude install-skill sidchaudhary/gtm-skills

# The Promo Impact Check Two jobs. **Build** a promotion designed from what is actually working in the market for products like this, adapted per social channel; and **measure** one that already ran, for what it did to profit rather than to the revenue chart during the sale. ## Build the promotion (design it before it runs) When the job is to create a promotion rather than grade one, design it from what is actually working in the market for products in this niche and the same buyer need, and build it per channel - never invent a mechanic from nothing. 1. **Research what is working now for this product's niche and buyer need.** Take the competitor set and category from the brand kit, then look at what similar products are actually running: - **Paid:** the Meta / Facebook Ad Library (run `meta-ad-library`) for the offers and creative rivals are paying to keep live, and how long each has run - a promo running for months is a winning one. - **Organic and social:** TikTok, Instagram and YouTube for the promo formats and hooks landing for similar products right now (bundle, BOGO, first-order, seasonal, launch, giveaway), plus blogs and community threads (Reddit for the category) for the mechanics customers actually respond to and what reads as tired. Cite what you found with dates, and design to beat it, not to copy it. 2. **Pick the mechanic against margin, not fashion.** Choose the mechanic (percentage, fixed, tiered, BOGO, free shipping, bundle, gift-with-purchase)