sales-enablementlisted

# The Enablement Kit Produce the sales collateral a rep actually hands a prospect, mapped to who they are and what stage the deal is in, not a generic template. > **Boundary:** For objection responses, use `objection-handling`: that skill already covers objection acknowledgment/response/follow-up in depth. This skill is for the other asset types: one-pagers, ROI calculators, proposals, and playbooks. > **Copy standard.** Read `references/outbound-copy-standards.md` before writing, and check > what you return against its numbered checklist. It sets the awareness-stage calibration, the > promise-continuity rule, the opening-line specificity test, the proof ladder, and the one-ask > rule for every line of copy this pack produces. Its checks are additional to this skill's own. > **Check retrieval before producing.** Read **The Usage Problem, With Numbers** in > `references/sales-enablement-assets.md`. About **65%** of marketing content goes unused by sales, and > roughly **60-70%** of that is untouched specifically because reps **cannot find it**, not because it > is bad. Around 40% gets recreated because nobody located the original, and sellers lose about 10 hours > a week hunting for and reworking material. > > Two consequences for this skill: > > - **"We need better collateral" usually is not a request for a new asset.** Ask what already exists, > whether reps can find it, and whether the gap is creation or retrieval. Producing into an unfindable > library adds to the