the-angle-vaultlisted

> **Check funnel coverage across the recommended set.** It is easy to return three angles that all sit > at the top of the funnel and never notice the brief has no bottom-funnel creative at all. State each > angle's stage, then state the coverage: which stages the set serves and which it leaves empty. Where a > stage is empty and the campaign needs it, say so rather than letting a complete-looking brief ship > with a hole in it. > **Copy standard.** Read `references/outbound-copy-standards.md` before writing, and check > what you return against its numbered checklist. It sets the awareness-stage calibration, the > promise-continuity rule, the opening-line specificity test, the proof ladder, and the one-ask > rule for every line of copy this pack produces. Its checks are additional to this skill's own. > **Angle before execution, and diagnose fatigue before prescribing a refresh.** Read **Angle Beats > Execution** and **Diagnosing Fatigue** in `references/creative-angles.md`. > > - **The right angle with mediocre execution beats the wrong angle with excellent execution.** Angle is > the argument; execution is the packaging. Apply the isolation test: if the headline, visual and CTA can > be swapped without changing the underlying argument, an angle has been isolated. If those swaps change > the argument, these are executions being called angles. > - **Most brands have only three to five genuinely distinct angles.** Recommending more is the same > argument in differen