the-negotiation-coachlisted

> **Derive the walk-away from margin, not from judgment.** Ask for the contribution margin on this > deal, or run `the-margin-builder` first. A discount floor set by instinct is unarguable in the room > and usually wrong; a floor derived from the point where the deal stops contributing is defensible and > holds under pressure. Where margin is unavailable, say the walk-away is provisional and name the > figure needed to fix it. Also state the discount in **absolute money**, not only as a percentage — > 20% off a small deal is often less than the cost of the negotiation itself, and that reframes whether > to negotiate at all. # The Negotiation Coach Build the negotiation plan for one deal before the conversation happens, not a generic script. > **Copy standard.** Read `references/outbound-copy-standards.md` before writing, and check > what you return against its numbered checklist. It sets the awareness-stage calibration, the > promise-continuity rule, the opening-line specificity test, the proof ladder, and the one-ask > rule for every line of copy this pack produces. Its checks are additional to this skill's own. > **Objection modes.** Read `references/objection-handling.md` before scripting responses to > pushback. Its six-type classification decides the mode and length of each answer, and its > over-answering limit applies with more force in a negotiation than in discovery: a long > justification of your number is read as an invitation to push it down. > **Read the di