small-business-content-strategylisted

# Content Strategy > **Status:** MVP draft > **Owner:** JJ > **Version:** 0.2.0 · Phase MVP > **Category:** Marketing & Sales ## Quick start When an SMB owner asks "what should I post this month?" or "what's my content plan?", this skill: 1. **Pulls sales data** from QuickBooks or PayPal (transaction history, product/service revenue by date) 2. **Identifies patterns** — top-selling products, slow movers, seasonal trends 3. **Layers in context** — seasonality (user-provided or industry benchmarks), past performance 4. **Produces a 30-day brief** — ranked recommendations of what to push, what to hold, what offers to consider 5. **Gets owner approval** before the brief feeds into `canva-creator` for asset generation The output is strategic only — no calendar scheduling, no creative assets. --- ## Workflow ### Step 1: Pre-flight check (QuickBooks only) If using QuickBooks, verify the business profile is set up: 1. Call `company-info` to check if `Industry` is populated 2. If missing or "Unknown": - Ask: "I need your business category to pull the right seasonality benchmarks. What industry are you in?" (e.g., retail, services, SaaS) - Call `quickbooks-profile-info-update` with the user's industry - Confirm: "Profile updated. Ready to pull your sales data." 3. If profile is set, proceed to Step 2 **Note:** PayPal and Square do not require profile setup. ### Step 2: Clarify priorities & metrics When triggered, ask the user: - **"How do you want me to measure '