small-business-price-checklisted

Run the pricing analysis. Pull cost and revenue data, build the margin table, and model three pricing scenarios — so the owner can see the numbers clearly before deciding what to charge. Parse arguments: - `PRODUCT_NAME` (optional) — specific product or service to analyze; if omitted, analyze all active products ## Step 1 — Current margin baseline Using the `margin-analyzer` skill workflow: 1. Pull QuickBooks revenue by product/service for the last 90 days. 2. Pull COGS or direct costs per product from QuickBooks (if categorized). 3. Pull PayPal gross sales for the same products to cross-validate. 4. Calculate current gross margin per product: (revenue − COGS) ÷ revenue. Build the margin table: ``` Product | Revenue | COGS | Gross Margin | Margin % {product} | ${amt} | ${amt} | ${amt} | {X}% ``` Flag any product with margin below 20% as a risk. ## Step 2 — Three pricing scenarios For each product (or the specified product), model three scenarios. Do NOT recommend a price — present data only. **Scenario A — Hold current price** - Project revenue at current price × current volume - Project margin at current COGS **Scenario B — Price increase (+10% to +20%, owner to specify)** - Project revenue assuming 0%, 5%, and 10% volume loss at new price - Show the break-even volume needed to maintain current profit **Scenario C — Price decrease (−10%, to drive volume)** - Project revenue assuming 10%, 20%, and 30% volume increase - Show the volum