small-business-sales-brieflisted

Run the sales analysis and content brief. Pull what sold (and what didn't), explain why, and produce a ready-to-use content plan that acts on the data. Parse arguments: - `--lookback` (default: `30d`) — `30d`, `60d`, or `90d` lookback window ## Step 1 — Sales breakdown Using the `content-strategy` skill workflow for sales analysis: 1. Pull PayPal transactions for the lookback period grouped by item/service/SKU. 2. Pull QuickBooks revenue by product/service category. 3. Rank products by: total revenue, unit volume, and margin (if available in QB). 4. Calculate each product's share of total revenue vs. prior equivalent period. Top sellers: products that grew share or maintained top-3 rank. Bottom sellers: products with declining volume or below 5% of revenue. ## Step 2 — Seasonality check 1. Compare current period to same period in prior year (if QB history available). 2. Flag any items with a seasonal pattern (e.g., spikes in Q4, slow summers). 3. Note any new products with insufficient history to detect seasonality. ## Step 3 — Why analysis For each top and bottom seller, explain the likely driver: - Price change, promo, new channel, seasonal demand, competitor move - Cross-reference with HubSpot campaign activity for the period - Note where attribution is inferred vs. confirmed ## Step 4 — 2-week content brief Produce a ready-to-use content brief: ``` 2-Week Content Brief — {date range} PUSH THESE (winners) • {product}: {suggested angle} — {channel: email|social