landing-copy-headlinelisted

# Landing Copy: Headline The headline is the single highest-leverage line on the page — every section beneath it either delivers on its promise or doesn't. This skill is the algorithm `landing-headline-writer` runs to generate it: don't draft headline wording by feel, run the mechanism generation and the outcome-subject test below every time. This skill covers the headline only. The subhead or lede immediately beneath it, if the page has one, is `landing-copywriter`'s `landing-copy-hero` skill — a different section, a different algorithm. ## Step 1: Pull the raw material, don't invent it Read, don't re-derive: - `landing-strategist`'s subject/audience/job statement — the concrete claim available to make - The adjective pairs and their named opposites — what the headline is allowed to promise emotionally - `landing-systems`'s voice spec — sentence rhythm, verb mode, user-side naming Every candidate below is generated from this material. A headline that doesn't trace to a specific adjective or the subject statement fails `landing-critic`'s traceability audit later — catch that here, not there. ## Step 2: Generate one candidate per mechanism Generate against at least 3 of these 8, chosen as whichever the subject statement actually supports — not the same 3 by default on every build: - **Outcome** — state the desired outcome directly ("Build software that holds together.") - **Transformation** — current state → desired state ("Turn ideas into products people us