landing-copy-herolisted

# Landing Copy: Hero (subhead/lede) The hero section's job is narrow: make the headline's claim credible in one breath, before the reader has committed to reading further. It is not the place to make the full case — that's every section after it. A hero section that tries to argue, prove, or handle objections has taken on a different section's job. This skill covers the section immediately beneath the locked headline only. The headline itself is `landing-headline-writer`'s `landing-copy-headline` skill. ## What this section answers One question, in this order: 1. **What is the mechanism, named plainly?** The headline led with the outcome and deliberately withheld the mechanism (per `landing-copy-headline`'s outcome-subject test) — this section is where that mechanism gets named, in plain language, for the first time. 2. **Why should the reader believe the headline's claim is achievable, not aspirational?** One line of credibility, not a proof point (proof points belong to `landing-copy-proof`) — a plain statement of how the mechanism gets the reader from their current state to the headline's promise. ## The algorithm Per this core's fixed paragraph algorithm (`landing-copywriter`'s own file): this section's paragraph count is set by however many beats `landing-sequencer` assigned it, almost always 1 (a hero is rarely a multi-beat section). Within that single paragraph: 1. **Sentence 1 — name the mechanism.** Plain verb, plain noun. No abstra